Beyond the Survey

Surveys are a heavily used tool in market research – and rightfully so. Surveys allow you to collect a large amount of data in a short amount of time....

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Qualitative Research: Answering the "Why?"

It’s no secret that businesses have been focused on ‘big data’ a lot lately as it’s a great way to gain insight into consumer behavior and...

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4 Ways MROCs Enhance and Measure Customer Experience

According to Gartner, 89% of marketers expect customer experience (CX) to be their primary differentiator in 2017. Many companies’ CX programs however,...

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MROC's Secret Weapon: The Moderator

Discussion boards are a great way to receive feedback as well as promote conversation between participants about a specific topic or issue. Offering...

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Keeping Pace - How MROCs Deliver Actionable Insights Fast

Not only has the marketplace become more fast paced due to constantly enhanced technologies and more informed consumers, but companies’ key decision...

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4 Reasons Market Research Online Communities are in Demand

Following IIeX NA 2017, a market research conference, industry expert Leonard Murphy posted a very interesting blog article on GreenBook in which he...

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3 Great Applications for Mobile Research

With the explosive growth of mobile usage among consumers, the market research industry continues to scramble to keep pace. The same is true with...

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What is Mobile Ethnography and Why Researchers Should Use it

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Five Tips for Conducting Mobile Market Research

Just in case you hadn’t noticed, the world has gone mobile. In fact, according to Smart Insights,

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My-Take Goes to Quirk's Event

The My-Take team was excited to attend this year’s Quirk’s Event in Brooklyn, New York. We sat down with Rich Armstrong, one half of the founding...

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About

My-Take is a greater Boston based insight and marketing technology company that helps companies make smarter decisions and market more effectively through powerful online communities and panels.

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