What Makes a Great Community Insights Manager?

When a company has decided to move forward with an insight community to help them engage more with their customers, a critical role to fill is that of...

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My-Take Launches Infographic Tool for Insight Communities

FOR IMMEDIATE RELEASE

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How Do I Keep Engagement in My Insight Community?

A fundamental strength of an insight community is having a standing group of customers ready to provide feedback and ideas as needed. To ensure the...

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Should Insight Communities Be Branded or Unbranded?

Once you’ve determined that an insight community is a valuable piece of your research strategy that will either replace or complement your traditional...

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Traditional Market Research or Insight Community?

Perhaps one of the most well-known examples of market research is the Nielsen ratings system that started in the 1920s as a way of measuring radio...

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How Many Members (Customers) Should Be in an Insight Community?

The best customer-focused companies today are interested in generating more value for their customers by gaining a better understanding of their...

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My-Take Co-founder Meets with Ole Miss CIE Board

 Todd Hoskins, Co-founder of My-Take, was invited to meet with the Ole Miss Center for Innovation and Entrepreneurship (CIE) board on Friday, October...

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How to Choose an Online Insight Community Provider

The penetration rate, and consideration level, of online insight communities is at an all-time high. Greenbook places the number of researchers using...

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Knowing More Than the Number

Sometimes as researchers, we get caught up in the numbers. We want to know what percentage of people prefer Option A to Option B. Or we need to know...

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Beyond the Survey

Surveys are a heavily used tool in market research – and rightfully so. Surveys allow you to collect a large amount of data in a short amount of time....

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About

My-Take is a greater Boston based insight and marketing technology company that helps companies make smarter decisions and market more effectively through powerful online communities and panels.

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