We have an expression at my-take - "Every Day is the Super Bowl". As an early stage company it is critical that we get early traction building great products/services and aligning with great clients and brands. The big opportunities occur quite frequently and are hard to predict. Our answer is to have a clear picture of our purpose - "Create Smarter Connections between Businesses and Consumers" - and bring an every day intensity to 'ship' today versus waiting for tomorrow. Click here to see a similar sentiment from marketing guru Seth Godin.