As the marketplace becomes faster paced and consumers become more and more informed,
market researchers need to find ways to make insights readily available and easily digestible to
decision makers to help companies hit the mark with today’s and tomorrow’s consumers. In this
blog post, we discuss 3 ways that companies can utilize market research online communities to
gather actionable insights and win in the marketplace
3 Ways Market Research Online Communities Generate Actionable Insights
1. Real-Time Results & Immediate Feedback
Access to real-time results and immediate customer feedback can be invaluable when making
daily decisions. Through live reporting and dashboards, stakeholders can view results as they
happen. These can also be used as a means to see a quick overview of the results of a study
and conduct additional analysis immediately. These tools allow organizations to be informed
quicker and stay in the know with their consumers.
Communities also allow for immediate feedback through continuous access to members. In a
community environment there is no need to source your sample elsewhere or use a mailing list
and hope for the best results! Whether you are in the midst of the product development cycle
and are trying to test ideas and gather feedback on why a product is or isn’t resonating with
consumers or are getting ready to launch a marketing campaign, market research online
communities (MROCs) are the ideal environment for staying current with the ever-changing
2. See & Hear Customers
Online focus groups and individual interviews enable researchers to hear and see customers
directly. Integrated reporting tools also allow researchers to produce and share highlight reels of
videos submitted by participants during online video focus groups or in depth interview. These
can be used to showcase direct consumer insights to stakeholders.
3. Visualized Storytelling
Deciphering research findings, numbers, and trends can be difficult to digest without
visualization. Infographics can be a very impactful way of showcasing insights visually. These
can be utilized to highlight key takeaways and data points of note. This can allow researchers to
communicate results of study in an easy-to-understand format.
All in all, market research online communities help organizations understand their customers
and generate insights needed to drive daily decision-making. To learn more about how an
insight community can help keep you on track, contact the My-Take team.