Increasingly our clients are utilizing the 'Home Activity' or 'Home Use Test' component of our online insight communities. The value of attaining the in-home feedback is clear to companies. Some clients and researchers claim in-home research is the most important research tool. However, the vast majority of companies simply don't have an on-going mechanism to gather in-home feedback concerning their products. Some of the benefits that can be derived from in-home research or testing include the following:
- Test pre-production products with real consumers
- Early feedback on important new product launches
- Help predict consumer acceptance of new products
- Evaluate products relative to the competition
- Evaluate the value of specific product features
- Part of continual improvement in quality
- Catalyst for new product ideas
- Develop or fine-tune marketing, positioning, and packaging
- Understand how consumers use and talk about the product
The regular use of 'in-home testing' will deliver powerful insight that will strengthen companies' products and brands in the marketplace.
