Increasingly our clients are utilizing the 'Home Activity' or 'Home Use Test' component of our online insight communities.  The value of attaining the in-home feedback is clear to companies.   Some clients and researchers claim in-home research is the most important research tool.  However, the vast majority of companies simply don't have an on-going mechanism to gather in-home feedback concerning their products. Some of the benefits that can be derived from in-home research or testing include the following:

• Test pre-production products with real consumers
• Early feedback on important new product launches
• Help predict consumer acceptance of new products
• Evaluate products relative to the competition
• Evaluate the value of specific product features
• Part of continual improvement in quality
• Catalyst for new product ideas
• Develop or fine-tune marketing, positioning,  and packaging
• Understand how consumers use and talk about the product

The regular use of 'in-home testing' will deliver powerful insight that will strengthen companies' products and brands in the marketplace.