Is Social Media Relevant in B2B?
Many of us follow a consumer brand on some form of social media. Maybe we want to learn more about their products or services, or maybe we just want to know when the next big sale is occurring. Whatever the reason, social media has become a popular tool for B2C (business to consumer) companies. But is social media important for B2B (business to business) companies? Can they use social media to meet their goals? The answer is yes.
According to Link Humans, a social and digital marketing agency, social media is important for B2B companies for a variety of reasons, including SEO (search engine optimization), lead creation, and educating people about their industry.
So how can companies achieve these things? Matt Kapko, a senior writer for CIO.com, explains that in order for B2B companies to utilize social media effectively, they must “establish metrics for success.” Metrics could be number of visits to the company’s website, number of followers, and (hopefully) number of leads. These metrics should connect to the company’s existing goals (e.g. increase sales). If the company’s goal is just simply to have a social media presence, it will be difficult to justify the time and effort it takes to create and maintain the presence at all.
Social media has become a part of our daily routines. Could it become a part of your company’s routine, too?