How Many Market Research Online Communities Should Your Company Run?

Online insight communities are demonstrating clear success as shown by their market penetration. More than half of researchers sampled in GreenBook’s...

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In-Home-Use-Testing Best Practices

In this post, we will walk you through steps to take to successfully conduct an IHUT study, while utilizing your online community. These best practices...

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Delivering the Best Member Experience in an Online Community

Managing a community can be an extremely rewarding and valuable experience for any organization. Although it can be easy to get caught up in day-to-day...

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How To Ensure a Successful Market Research Online Community Launch

Launching an online insight community is an exciting time for any organization! Follow our guide below to ensure your launch is a success. 

What is the...

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What Drives Success in a Market Research Online Community

Optimizing user-experience (UX) and customer-experience (CX) are no longer optionable in 2019, they are musts to stay relevant and at the top-of...

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In-Home-Use-Testing 101

An in-home-use-test (IHUT) consists of a company testing its product/services in a consumer’s environment, such as in his or her car, office, or...

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New Platform Feature: Community Layout Design Enhancements

We are thrilled to announce our new customizable layout design feature that is available for use in My-Take communities starting today! In this Q&A...

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What is on the Horizon for Market Research

Market research is advancing at a steady rate and will continue to do so in the coming years. Insights gained through MR efforts spark innovation and...

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How Common Are Online Communities?

In today’s dynamic business environment, obtaining quality feedback from key stakeholders is ultimately essential to making crucial strategic...

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What Is Coding In Market Research?

Open-ended questions are ubiquitous in qualitative research; they allow respondents to express their thoughts without the confines of scales and answer...

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My-Take is a greater Boston based insight and marketing technology company that helps companies make smarter decisions and market more effectively through powerful online communities and panels.

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