Optimizing user-experience (UX) and customer-experience (CX) are no longer optionable in 2019, they are musts to stay relevant and at the top-of...

An in-home-use-test (IHUT) consists of a company testing its product/services in a consumer’s environment, such as in his or her car, office, or...

We are thrilled to announce our new customizable layout design feature that is available for use in My-Take communities starting today! In this Q&A...

Market research is advancing at a steady rate and will continue to do so in the coming years. Insights gained through MR efforts spark innovation and...

In today’s dynamic business environment, obtaining quality feedback from key stakeholders is ultimately essential to making crucial strategic...

Open-ended questions are ubiquitous in qualitative research; they allow respondents to express their thoughts without the confines of scales and answer...

In this Q&A interview we discuss My-Take’s latest innovation TextCoderAI, with our founders, Todd Hoskins and Rich Armstrong. TextCoderAI is an...

With a 59% market penetration rate and another 21% of the market considering the method, insight communities are truly a mainstream type of research....

You can find hundreds of statistics that support the fact that most products fail once they enter the marketplace. There are many factors that can...

Generation Z, the generation that grew up with it all -- technologically speaking -- consists of anyone born between the years of 1996 and 2010. Gen...