4 Tips for the Best Survey Experience

Imagine you have started creating a survey to better understand your consumers. You have questions, but you’re unsure of how to get the insights you...

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What is an Insight Community?

It’s been roughly two decades since the creation of what is now referred to as insight communities. Since then, insight communities have become a...

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12 Questions to Ask When Looking for the Best Insight Community Company

Insight communities have seen tremendous growth and enjoy a very high penetration rate within the market research world. In fact, a Q3/Q4 Greenbook...

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How Do I Keep Engagement in My Insight Community?

A fundamental strength of an insight community is having a standing group of customers ready to provide feedback and ideas as needed. To ensure the...

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Should Insight Communities Be Branded or Unbranded?

Once you’ve determined that an insight community is a valuable piece of your research strategy that will either replace or complement your traditional...

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Traditional Market Research or Insight Community?

Perhaps one of the most well-known examples of market research is the Nielsen ratings system that started in the 1920s as a way of measuring radio...

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How Many Members (Customers) Should Be in an Insight Community?

The best customer-focused companies today are interested in generating more value for their customers by gaining a better understanding of their...

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4 Ways MROCs Enhance and Measure Customer Experience

According to Gartner, 89% of marketers expect customer experience (CX) to be their primary differentiator in 2017. Many companies’ CX programs however,...

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MROC's Secret Weapon: The Moderator

Discussion boards are a great way to receive feedback as well as promote conversation between participants about a specific topic or issue. Offering...

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Keeping Pace - How MROCs Deliver Actionable Insights Fast

Not only has the marketplace become more fast paced due to constantly enhanced technologies and more informed consumers, but companies’ key decision...

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About

My-Take is a greater Boston based insight and marketing technology company that helps companies make smarter decisions and market more effectively through powerful online communities and panels.

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