What Drives Success in an Online Community

Optimizing user-experience (UX) and customer-experience (CX) are no longer optionable in 2019, they are musts to stay relevant and at the top-of...

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In-Home-Use-Testing 101

An in-home-use-test (IHUT) consists of a company testing its product/services in a consumer’s environment, such as in his or her car, office, or...

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How Common Are Online Communities?

In today’s dynamic business environment, obtaining quality feedback from key stakeholders is ultimately essential to making crucial strategic...

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What Is Coding In Market Research?

Open-ended questions are ubiquitous in qualitative research; they allow respondents to express their thoughts without the confines of scales and answer...

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Insight Community: Should I Go with SaaS or Full Service?

With a 59% market penetration rate and another 21% of the market considering the method, insight communities are truly a mainstream type of research....

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4 Tips for the Best Survey Experience

Imagine you have started creating a survey to better understand your consumers. You have questions, but you’re unsure of how to get the insights you...

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What is an Insight Community?

It’s been roughly two decades since the creation of what is now referred to as online insight communities. Since then, insight communities have become...

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12 Questions to Ask When Looking for the Best Insight Community Company

Insight communities have seen tremendous growth and enjoy a very high penetration rate within the market research world. In fact, a Q3/Q4 Greenbook...

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How Do I Keep Engagement in My Insight Community?

A fundamental strength of an online insight community is having a standing group of customers ready to provide feedback and ideas as needed. To ensure...

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Should Insight Communities Be Branded or Unbranded?

Once you’ve determined that an insight community is a valuable piece of your research strategy that will either replace or complement your traditional...

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About

My-Take is a greater Boston based insight and marketing technology company that helps companies make smarter decisions and market more effectively through powerful online communities and panels.

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