Optimizing user-experience (UX) and customer-experience (CX) are no longer optionable in 2019, they are musts to stay relevant and at the top-of...

An in-home-use-test (IHUT) consists of a company testing its product/services in a consumer’s environment, such as in his or her car, office, or...

In today’s dynamic business environment, obtaining quality feedback from key stakeholders is ultimately essential to making crucial strategic...

Open-ended questions are ubiquitous in qualitative research; they allow respondents to express their thoughts without the confines of scales and answer...

With a 59% market penetration rate and another 21% of the market considering the method, insight communities are truly a mainstream type of research....

Imagine you have started creating a survey to better understand your consumers. You have questions, but you’re unsure of how to get the insights you...

It’s been roughly two decades since the creation of what is now referred to as online insight communities. Since then, insight communities have become...

Insight communities have seen tremendous growth and enjoy a very high penetration rate within the market research world. In fact, a Q3/Q4 Greenbook...

A fundamental strength of an online insight community is having a standing group of customers ready to provide feedback and ideas as needed. To ensure...

Once you’ve determined that an insight community is a valuable piece of your research strategy that will either replace or complement your traditional...