4 Reasons Market Research Online Communities are in Demand

Following IIeX NA 2017, a market research conference, industry expert Leonard Murphy posted a very interesting blog article on GreenBook in which he...

Read more >

3 Great Applications for Mobile Research

With the explosive growth of mobile usage among consumers, the market research industry continues to scramble to keep pace. The same is true with...

Read more >

What is Mobile Ethnography and Why Researchers Should Use it

Read more >

Five Tips for Conducting Mobile Market Research

Just in case you hadn’t noticed, the world has gone mobile. In fact, according to Smart Insights,

Read more >

The Election: All About Branding

The Election: All About Branding

Whatever you think about this year's election, there is one thing that is undoubtly true: it's all about branding....

Read more >

The Post Turtle

Those of you from urban or even suburban environments may not be familiar with the expression ‘post turtle’.  Its origins go back to an old joke about...

Read more >

Big Data: Is More Always Better?

When it comes to data, is more always better?  Well yes, and no.  It is important to have the capability to access, analyze, and synthesize large...

Read more >

Changing Your Logo Can Be Scary Business

Brands seeking to enhance their relevance, or just freshen their identity will sometimes contemplate a logo change.  Changing your logo, or even...

Read more >

A Closer Look at Who Influences Our Purchase Decisions

As outlined in a Harvard Business Review article, Amazon has acquired a website called GoodReads.  As the online players continue  to gobble...

Read more >

Does Your Loyalty Program Deliver Customer Insight

Many strong brands have loyalty programs and place a great deal of emphasis on getting them right.  However, one often over-looked aspect of loyalty...

Read more >

About

My-Take is a greater Boston based insight and marketing technology company that helps companies make smarter decisions and market more effectively through powerful online communities and panels.

Learn more about us >