Apple Gets it Right with an Apology, But How About the Decision to Launch?

Apple's new CEO Tim Cook did an excellent job with his public apology, as described in the Fast Company artcile.  However, I believe there is room to question the decision on Apple's part to launch their Maps application with the release of their new phone.

This app was clearly was not ready.  Sometimes, a 'not quite ready' application can work out fine.  For example if Siri does not deliver the right solution in every instance, the user does not suffer a major hardship.   On the other hand, map applications are relied on to get people where they are going, often times in unfamiliar areas.  Add some time pressure from an important appointment and you have a recipe for some very hard feelings directed towards the brand.

Todd Hoskins

Partnered with Rich Armstrong to form My-Take in 2010 to focus on creating a more integrated and immediate platform and service to help organizations succeed in the marketplace through more customer informed decision making.


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