Best Practices for Insight Community Member Engagement

Why is member engagement so important in insight communities?

Member engagement is essential for building a strong community long term. For drawing insights, engaged members can mean a higher response rate, which can strengthen data findings and reinforce valuable insights. All in all, members who are engaged and responsive are a fundamental aspect of any community.

Best Practices for Ensuring Quality Member Engagement

Some best practices for member engagement would be posting content consistently, utilizing a variety of types of content, and establishing a sense of community.

Consistent Content

First, consistency in posting content is crucial so members are able to log on relatively often and have activities available for them often enough to engage with. You don't want to overwhelm members by posting a lot at once, but you also don't want them to get disengaged by not posting an activity for a while.

Varied Activities

Second, using a variety of content types offers something new to members when they click into an activity, keeping them interested in what the next activity might be. It’s also important for this content to be meaningful to members, so that what we’re asking them is interesting or relevant to them and they feel involved in the research process and will continue to engage.

Closing the Loop

Finally, establishing a sense of community is important to engagement so members feel they're contributing to the meaningful projects that they're a part of. We want to make it known to members that we value their contributions, and in turn the members would like to be involved in our activities.

How does My-Take ensure high engagement among community members?

In terms of those three best practices for member engagement, My-Take first ensures consistent content posting by offering capabilities to post low priority research in between high priority research studies, like a Poll or short Discussion question, anytime when there might not have been an activity posted recently. Short activities like these can still provide meaningful insights, but they're also beneficial just as a way to hear from members and have something for them to take between larger projects, if needed. In addition to consistently posting content, My-Take also encourages engagement by ensuring all content posted is relevant and meaningful to the members.

My-Take also offers a wide variety of types of content to utilize. The My-Take platform offers more than 10 different types of activities, and surveys alone offer over 30 question types, which allows questions to be posed to members in many different forms that can offer some variance and keep them interested.

In addition the platform offers capabilities to establish a sense of community among members. Point systems recognize members who participate frequently and can encourage them to continue participating to earn more points and rewards. Also, discussion boards allow members to communicate with each other, in which members are encouraged to share their ideas and opinions, so they can post a new question or topic related to the community, and others can respond to them.

Share-backs are another way My-Take keeps members in the loop; by summarizing key findings from activities members have contributed to and share some of that back with them through things like monthly newsletters or infographics, to show them how their feedback has impacted the research process after they finish taking an activity.

These examples help provide a sense of community, which encourages members to participate and continue to be engaged in projects.

If you have questions about how to increase engagement in your community, contact us today!