Justice Usually Prevails in a Community Environment

Brands are sometimes a little nervous watching tough discussions play out in an online community environment, even when it is private.  Every now and then, a community member will take an extreme or unreasonably negative position.  Some manager's immediate response is to pull down the comment.  However, we have found that the community members themselves will almost always address the situation immediately.  If the post's author is being unreasonable or misrepresenting facts, community members quickly set the record straight.  The result is often a great opportunity to see justice, and in some cases loyalty, to a brand or product play out right before your eyes.
Todd Hoskins

Partnered with Rich Armstrong to form My-Take in 2010 to focus on creating a more integrated and immediate platform and service to help organizations succeed in the marketplace through more customer informed decision making.


My-Take is a greater Boston based insight and marketing technology company that helps companies make smarter decisions and market more effectively through powerful online communities and panels.

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