This week Boston was taken over by the world of marketing with FutureM. The Massachusetts Innovation and Technology Exchange teamed up with top executives, agencies and corporations in the Greater Boston Area to highlight the ever-adapting industry. The 4 day long conference featured a variety of events on topics such as the impact of the Lady Gaga brand to predicting the future of marketing with Google. Key note speakers included Brian Halligan, CEO of Hubspot, and Gail Goodman, CEO of Constant Contact.
My-Take co-founders Todd Hoskins and Rich Armstrong were also asked to speak at FutureM. Hoskins and Armstrong were part of a panel of guest speakers which included Stephen Springfield, the Senior Director of Marketing Strategy & Analytics at PepsiCo/Frito-Lay, Julie Hall, the Executive Vice President of Schneider Associates, and Aaron Reid, the Founder and Chief Behavioral Scientist of Sentient Decision Science. The panel explored 'How Behavioral Research and Social Insights Deepen Customer Participation'.