Traditional Market Research or Insight Community?

Perhaps one of the most well-known examples of market research is the Nielsen ratings system that started in the 1920s as a way of measuring radio...

Read more >

How Many Members (Customers) Should Be in an Insight Community?

The best customer-focused companies today are interested in generating more value for their customers by gaining a better understanding of their...

Read more >

My-Take Co-founder Meets with Ole Miss CIE Board

 Todd Hoskins, Co-founder of My-Take, was invited to meet with the Ole Miss Center for Innovation and Entrepreneurship (CIE) board on Friday, October...

Read more >

How to Choose an Online Insight Community Provider

The penetration rate, and consideration level, of online insight communities is at an all-time high. Greenbook places the number of researchers using...

Read more >

Knowing More Than the Number

Sometimes as researchers, we get caught up in the numbers. We want to know what percentage of people prefer Option A to Option B. Or we need to know...

Read more >

Beyond the Survey

Surveys are a heavily used tool in market research – and rightfully so. Surveys allow you to collect a large amount of data in a short amount of time....

Read more >

Qualitative Research: Answering the "Why?"

It’s no secret that businesses have been focused on ‘big data’ a lot lately as it’s a great way to gain insight into consumer behavior and...

Read more >

4 Ways MROCs Enhance and Measure Customer Experience

According to Gartner, 89% of marketers expect customer experience (CX) to be their primary differentiator in 2017. Many companies’ CX programs however,...

Read more >

MROC's Secret Weapon: The Moderator

Discussion boards are a great way to receive feedback as well as promote conversation between participants about a specific topic or issue. Offering...

Read more >

Keeping Pace - How MROCs Deliver Actionable Insights Fast

Not only has the marketplace become more fast paced due to constantly enhanced technologies and more informed consumers, but companies’ key decision...

Read more >

About

My-Take is a greater Boston based insight and marketing technology company that helps companies make smarter decisions and market more effectively through powerful online communities and panels.

Learn more about us >