Century City, CA-based TV, film and video research firm Screen Engine/ASI (SE/ASI) has announced a strategic partnership with insight community company My-Take, to offer clients recruitment of fans and customers into private advisory or VIP consumer panels of 1,000 to 100,000 members.
Community platform provider My-Take was founded in 2010 and is located outside Boston, employing some 30 associates. The partners promise advanced qual and quant community applications and services for the media, entertainment and ad tech industries.
Chief Product and Innovation Officer Bruce Friend said 'Screen Engine/ASI is thrilled to be working with My-Take and their industry leading platform to enable our clients to engage with their fan communities with what we believe to be the best integrated Insight community solution in the market, featuring innovative, unique, feature-rich tools and capabilities, all rolled into one powerful yet simple platform'.
My-Take co-founder Todd Hoskins says his team were 'immediately impressed with [SE/ASI's] capabilities, energy and talent' and realized the combination would create 'a winning solution for powering agile insight capabilities for the media and entertainment sector'.