Although eCommerce has transformed the purchasing process with conveniences such as speedy delivery, Gen Z shoppers still prefer the brick and mortar...

The following represents a Q & A with co-founder of My-Take, Todd Hoskins.  In this article, we discuss the insight online community space in terms of...

There is a tremendous amount of interesting work being done in the market research space.  Two examples include the work being done in AI and...

Market research online communities (MROC) can be utilized for a wide variety of different research initiatives. Adding them to your strategic plan can...

Online insight communities are demonstrating clear success as shown by their market penetration. More than half of researchers sampled in GreenBook’s...

In this post, we will walk you through steps to take to successfully conduct an IHUT study, while utilizing your online community. These best practices...

Managing a community can be an extremely rewarding and valuable experience for any organization. Although it can be easy to get caught up in day-to-day...

Launching an online insight community is an exciting time for any organization! Follow our guide below to ensure your launch is a success. 

What is the...

Optimizing user-experience (UX) and customer-experience (CX) are no longer optionable in 2019, they are musts to stay relevant and at the top-of...

An in-home-use-test (IHUT) consists of a company testing its product/services in a consumer’s environment, such as in his or her car, office, or...