Online insight communities are demonstrating clear success as shown by their market penetration. More than half of researchers sampled in GreenBook’s...

In this post, we will walk you through steps to take to successfully conduct an IHUT study, while utilizing your online community.

What is a...

Managing a community can be an extremely rewarding and valuable experience for any organization. Although it can be easy to get caught up in day-to-day...

Launching an online insight community is an exciting time for any organization! Follow our guide below to ensure your launch is a success. 

Optimizing user-experience (UX) and customer-experience (CX) are no longer optionable in 2019, they are musts to stay relevant and at the top-of...

An in-home-use-test (IHUT) consists of a company testing its product/services in a consumer’s environment, such as in his or her car, office, or...

In today’s dynamic business environment, obtaining quality feedback from key stakeholders is ultimately essential to making crucial strategic...

Open-ended questions are ubiquitous in qualitative research; they allow respondents to express their thoughts without the confines of scales and answer...

With a 59% market penetration rate and another 21% of the market considering the method, insight communities are truly a mainstream type of research....

Imagine you have started creating a survey to better understand your consumers. You have questions, but you’re unsure of how to get the insights you...