Online insight communities are demonstrating clear success as shown by their market penetration. More than half of researchers sampled in GreenBook’s...Read more >
In this post, we will walk you through steps to take to successfully conduct an IHUT study, while utilizing your online community.
What is a...Read more >
Managing a community can be an extremely rewarding and valuable experience for any organization. Although it can be easy to get caught up in day-to-day...Read more >
Launching an online insight community is an exciting time for any organization! Follow our guide below to ensure your launch is a success.Read more >
An in-home-use-test (IHUT) consists of a company testing its product/services in a consumer’s environment, such as in his or her car, office, or...Read more >
With a 59% market penetration rate and another 21% of the market considering the method, insight communities are truly a mainstream type of research....Read more >