What Drives Success in an Online Community

Optimizing user-experience (UX) and customer-experience (CX) are no longer optionable in 2019, they are musts to stay relevant and at the top-of...

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What is on the Horizon for Market Research

Market research is advancing at a steady rate and will continue to do so in the coming years. Insights gained through MR efforts spark innovation and...

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The Basics of Concept Testing

You can find hundreds of statistics that support the fact that most products fail once they enter the marketplace. There are many factors that can...

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3 Things Your Business Can Learn From Neuroscience

Today's businesses can learn a lot from neuroscientist and Nobel Prize winner, Eric Kandel. His text, The Age of Insight, analyzes the intersections...

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Points, Badges, and Leaderboards: Playing the 'Game' of Market Research

Online community badges are an interesting engagement tool.

Even when these badges do not have monetary value attached, members are keenly interested...

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Employee Engagement with LinkedIn: A Win-Win

This year, CNBC published an article warning readers that using social media at work could get them fired. They reported that “28% of employers have...

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Internships - Who Really Benefits?

For undergraduate students, internships are a necessary course of action for gaining experience as well as having something to put on your resume....

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Is Social Media Relevant to B2B Companies?

Many of us follow a consumer brand on some form of social media. Maybe we want to learn more about their products or services, or maybe we just want...

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Can a 1-Star Customer Review Really Impact Sales?

It seems like you truly can buy almost anything online in today's market place. From the usual clothes and electronics, to the more peculiar items...

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at&t and me

Not surprisingly, people really care about their mobile phones and service.  The mobile phone is such an integral part of our life that when benefits...

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My-Take is a greater Boston based insight and marketing technology company that helps companies make smarter decisions and market more effectively through powerful online communities and panels.

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