5 Years in the GRIT Top 50: My-Take's Market Research Innovation Legacy

Westborough, MA, USA – [December 5th, 2024] –  The GreenBook GRIT Top 50 Most Innovative Suppliers list, an industry-leading ranking of the most forward-thinking companies in market research, has included My-Take for the fifth consecutive year. 

Published annually by GreenBook, a market research directory and leading authority in the insights industry, the GRIT Business & Innovation Report highlights top market research suppliers. This year, My-Take was recognized as the top community provider in the technology category, ranking as #6 for the category overall. This achievement reflects My-Take’s dedication to advancing its leading-edge insight community platform and supporting brands with insights that shape business decisions in an efficient and robust manner.

“Being recognized as a top innovative supplier for five years running is a tremendous honor and a testament to our commitment to delivering powerful, AI-infused research tools that respond to our clients’ needs. We’re committed to continually enhancing our platform so clients can efficiently capture customer feedback and draw actionable insights, keeping their research agile and responsive.” - Co-founder, Todd Hoskins

This year, My-Take has introduced many new capabilities to the platform, with two major releases to highlight: Conversations and SmartDeck™Reporting & Analysis.

Conversations is a mobile-first, chat-based survey tool for engaging harder-to-reach participants such as Gen Z or on-the-go professionals. With AI-driven features such as auto moderation, dynamic text questions, and response feedback, Conversations fosters rich, interactive engagement.

SmartDeck™ Reporting & Analysis enhances community reporting by integrating AI-driven insights with automated PowerPoint®* formatting. After a one-time setup of a client’s branded templates, SmartDeck™ automatically formats future reports for easy export, minimizing the need for manual styling. The AI is client-informed, drawing from each study’s data and objectives to generate tailored recommendations. Key features of SmartDeck™ include automatically formatted branded PowerPoint® reports, AI-generated slide headlines and insights, and an executive summary for quick high-level findings that serve as a starting point for researchers. This gives researchers more time back to focus on storytelling and deeper analysis.

“For over a decade, our remarkable team has helped clients with invaluable insights through continuous Voice of the Customer feedback, driven by our cutting-edge market research community platform. We’re thrilled to be recognized once again as a leading technology partner—an acknowledgment of our unwavering commitment to innovation and delivering exceptional value. And there is more on the way; our dynamic innovation roadmap promises groundbreaking solutions to keep our clients ahead of the curve in insight technology.” - Rich Armstrong, Co-founder

About My-Take:
My-Take is a Greater Boston-based customer research technology company that offers an advanced insight community platform and a team of professional researchers to deliver actionable insights for our clients.

*PowerPoint® is a registered trademark of Microsoft Corporation.


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