As the marketplace grows to be more and more customer focused, organizations need to put resources towards enhancing both the customer experience (CX) and user experience (UX) when it comes to their products and services. In this blog article, we will walk you through the different ways you can test user experience with customers/community members.
Usability testing allows organizations/brands to test their products or designs and assess them for ease of use and user-friendliness with their customers. Usability testing can unlock a wide range of insights when it comes to improving experiences. There are many different use cases for usability testing within a community platform that can provide many benefits.
Usability Testing Insight Community Use Cases:
Website and application evaluation are both popular reasons why many organizations choose to conduct usability testing. Developing a deep understanding of the way a site works and learning how customers interact with the different elements and functions involved as they make their way through their online journey can help uncover ways to improve their experience.
These insights can then be used to enhance web-based designs and user-centricity. Some examples of things to evaluate on websites to improve experience can include:
Testing navigation can be used to see how different customers navigate through a website or application’s user interface when given a certain task or a set goal to accomplish. A common reason to conduct navigation testing is to see how customers interact with a new design compared to older versions.
Other reasons could include:
Simulate a mock shopping experience with customers. Learn what their preferences and opinions are when it comes to shopping online. Mock shopping involves showing a mock-digital storefront to customers and having them guide through their shopping process.
Mock-shopping can unlock rich insights as to:
To learn more about the My-Take platform and Experiences contact us today.