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Delivering the Best Member Experience in an Insight Community

Here are some best practices to guide you when interacting with your market research online insight community members!

Rebecca Strott


Will the flying car go mainstream?

As far back as the 1960s, there has been speculation as to when flying cars might become commonplace on the roads and airways.

Todd Hoskins


Looking Beyond the Average - In Defense of the Outlier

Marketing guru Seth Godin, describes the need to understand which audience 'Ideal, average or outlier' you are using to make marketing decisions and w...

Todd Hoskins


2012 Business Resolutions

A recent NYT's article indicated that by the end of January, 36% of folks that make a New Year's resolution will have already lost their battle.

Rich Armstrong


Would Your Business Make the Hall of Fame?

Using some measures from baseball and football, would your success rate for new products or services be enough to get you on the ballot for the Hall...

Rich Armstrong