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Inspiration
Delivering the Best Member Experience in an Insight Community

Here are some best practices to guide you when interacting with your market research online insight community members!

Will the flying car go mainstream?

As far back as the 1960s, there has been speculation as to when flying cars might become commonplace on the roads and airways.

Looking Beyond the Average - In Defense of the Outlier

Marketing guru Seth Godin, describes the need to understand which audience 'Ideal, average or outlier' you are using to make marketing decisions and w...

2012 Business Resolutions

A recent NYT's article indicated that by the end of January, 36% of folks that make a New Year's resolution will have already lost their battle.

Would Your Business Make the Hall of Fame?

Using some measures from baseball and football, would your success rate for new products or services be enough to get you on the ballot for the Hall...

Every Day is the Super Bowl

We have an expression at my-take ⏤ Every Day is the Super Bowl.