On our blog
Things To Ponder
04.08.2021
Understanding Market Research Panels and Insight Communities
For many years the terms panel and online insight community have long been confused. Learn descriptions for each and common applications.
My Take
02.20.2020
Market Research Online Community Use Cases [Guide]
Market research online communities (MROC) have a wide variety of uses. In this post, we walk through 17 different ways you can use your online insight...
Kait Hanerfeld
10.17.2019
What Drives Success in an Insight Community?
Interested in running a market research online insight community? In this article we discuss the best practices for success.
Rebecca Strott
08.29.2019
What is on the Horizon for Market Research
Wondering what's next in market research? Read this post to find out what trends to be on the lookout for in coming years.
Kait Hanerfeld
04.30.2019
The Basics of Concept Testing in an Insight Community
You can find hundreds of statistics that support the fact that most products fail once they enter the marketplace. There are many factors that can inf...