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Things To Ponder
Understanding Market Research Panels and Insight Communities

For many years the terms panel and online insight community have long been confused. Learn descriptions for each and common applications.

  • 04.08.2021

  • My Take

Market Research Online Community Use Cases [Guide]

Market research online communities (MROC) have a wide variety of uses. In this post, we walk through 17 different ways you can use your online insight...

  • 02.20.2020

  • Kait Hanerfeld

What Drives Success in an Insight Community?

Interested in running a market research online insight community? In this article we discuss the best practices for success.

  • 10.17.2019

  • Rebecca Strott

What is on the Horizon for Market Research

Wondering what's next in market research? Read this post to find out what trends to be on the lookout for in coming years.

  • 08.29.2019

  • Kait Hanerfeld

The Basics of Concept Testing in an Insight Community

You can find hundreds of statistics that support the fact that most products fail once they enter the marketplace. There are many factors that can inf...

  • 04.30.2019

  • Rebecca Strott