On our blog

Things To Ponder


Understanding Market Research Panels and Insight Communities

For many years the terms panel and online insight community have long been confused. Learn descriptions for each and common applications.

My Take


Uses Cases for Market Research Insight Communities (MROC)

Market research online communities (MROC) have a wide variety of uses. In this post, we walk through 17 different ways you can use your online insight...

Kait Hanerfeld