Listening regularly to the bad and the good

In some large organizations, marketers and executives don't interact with consumers unless a specific complaint or issue  happens to rise up through the system.  This clearly provides a limited and skewed view.

Marketers would benefit from opening up channels for more regular feedback - good and bad.  Learning how consumers use their products and what they like affords an opportunity to understand what is working and why.  Additionally consumers will often surprise brands with descriptions of product usage that were either unknown or undervalued.  As Starbucks learned, it wasn't 'just' about the coffee.

Negative comments of course help brands as well.  The sooner a company is aware of an issue the quicker they can solve it.

Todd Hoskins

Partnered with Rich Armstrong to form My-Take in 2010 to focus on creating a more integrated and immediate platform and service to help organizations succeed in the marketplace through more customer informed decision making.


My-Take is a greater Boston based insight and marketing technology company that helps companies make smarter decisions and market more effectively through powerful online communities and panels.

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