MyAI Assistant is collaborative AI built specifically for market researchers, embedded directly inside My-Take's Insight Community+™ platform. Unlike general-purpose AI tools, MyAI understands research context — drawing on community data, past studies, and study objectives to help teams analyze results, manage insight communities, and surface actionable insights faster and with greater confidence.

Westborough, MA, USA – [March 9th, 2026] – My-Take has announced today the launch of MyAI Assistant for its Insight Community+™ platform. This innovation reimagines how researchers interact with the platform, delivering unprecedented speed, research-grade accuracy, and enterprise-level strategic intelligence across qualitative and quantitative studies.

As research teams face mounting pressure to deliver faster insights without sacrificing rigor or quality, My-Take's collaborative AI addresses these challenges. Purpose-built for market research and embedded throughout the Insight Community+™ platform's administration and reporting workflows, MyAI is fundamentally different from general-purpose AI tools. Unlike general LLMs, MyAI is engineered for high-accuracy research environments — where data integrity, contextual understanding, and trust in outputs are critical.

MyAI goes beyond simply answering questions. It understands research context and surfaces meaningful insights by leveraging community data, study objectives, past research, and web intelligence to deliver strategic, actionable recommendations researchers can trust — while making community research more efficient.

"We've successfully integrated AI for years, and MyAI represents the next evolution of that commitment to platform innovation. We are unlocking further value for the researcher and allowing them to do more by delivering a solution that is ubiquitous and contextual. MyAI works alongside research teams as an intelligent collaborator. With this launch, we are delivering a complete community research operating system that is as intuitive as it is powerful."

— Todd Hoskins, Co-founder, My-Take

MyAI Assistant: Collaborative AI Built for Research

MyAI Assistant is accessible via a convenient pop-out interface within the platform, available across key areas of administration and reporting. It works as a research thought partner — analyzing data, generating insights, and providing recommendations and draft content that researchers can review and implement directly in the platform. The result is a research experience where AI expertise is embedded in every phase of community research, eliminating context switching and enabling faster, more confident decision-making.

MyAI is powered by a comprehensive knowledge system that draws from research objectives, past studies, member activity, and client context to generate insights aligned with the full scope of your research. Researchers can further strengthen this foundation by uploading internal documents and external study data into a community-level external repository. A smart folder system and intelligent tagging keeps research assets organized and easy to retrieve.

While unified under a single AI system, MyAI adapts its capabilities based on researcher intent:

Administration-Focused AI

MyAI's administration capabilities support community and member management, enabling researchers to analyze participation trends, surface engagement insights, optimize incentive drawings, and create first-draft activity question outlines. Example use cases include:

• Analyze participation trends: "Show me participation trends over the last quarter and identify any drop-off points."
• Surface engagement insights: "Who are our most active participants this month, and what activities are they engaging with?"
• Find activities: "What activities have we created using the Social Media Simulation question type within the last year?"
• Draft and refine questions: "Draft a survey about going to the theater vs. online movie streaming targeted towards Gen Z."

Reporting-Focused AI

MyAI's reporting capabilities help researchers turn data into actionable insights across multiple dimensions — individual questions, activity results, multi-report analyses, and external web sources. Capabilities include summarization, crosstabs, statistical testing, open-ended response analysis, cross-study comparisons, persona development, concept testing, insight storytelling, and built-in quality assurance. Example use cases include:

• Activity results summarization: "Summarize key findings from the survey including top metrics."
• Crosstabs: "Create a cross-tab analyzing number of monthly movies watched at home by generation."
• Open-ended response analysis: "What are the primary motivations driving preference for Concept A, and show me supporting verbatims from Gen Z respondents?"
• Multi-report analysis: "Analyze the key metrics and overall trends of Product A across all studies uploaded to the platform this year."
• Persona development: "Based on our recent movie survey, create personas representing our different viewer segments."
• Insight storytelling: "I'm trying to turn this report into a stakeholder-ready story — what big themes would you structure the story around?"
• External web intelligence: "Using external web sources, estimate how many movies Gen Z streams online a month."
• Concept testing and decision support: "Which movie concept should move forward based on all available metrics, and what's the rationale?"
• Study design recommendations: "What do you suggest we create a study on next based on the findings from this report?"
• Quality assurance and control: "Check this activity for data quality issues and flag any responses that could affect analysis, then summarize your findings."

MyAI can also access the platform knowledgebase — a centralized repository of platform guidance — giving researchers fast, accurate answers about the platform itself while working across any workflow.

Built on Insight Community+™: Your All-in-One Research Operating System

MyAI builds on the foundation of My-Take's Insight Community+™ platform — a proprietary, fully integrated research operating system. Insight Community+™ combines:

• Multi-methodology capabilities: Qualitative, quantitative, CX, and UX research, optimized for all devices — desktop, mobile, or tablet
• Versatile research hub: Execute both community and external ad-hoc projects with the same comprehensive toolset
• Flexible service layer: DIY, Hybrid, or Full Service options supported by My-Take's team of community experts
• Collaborative AI throughout: Now including MyAI for system-wide intelligence

Expanding Portfolio of Insight Community Platform AI Agents

My-Take continues to develop specialized AI solutions that address specific research challenges, working in cohesion with MyAI and the broader AI system to deliver comprehensive support across the research lifecycle.

"We designed MyAI specifically for the way research teams work, but this launch is just the beginning. We have an aggressive roadmap ahead with a multitude of specialized agents and expanded capabilities rolling out in the coming months. This launch represents our long-term commitment to continuously innovating our platform and evolving alongside the needs of our clients."

— Rich Armstrong, Co-founder, My-Take

Already released AI innovations on the platform include:

Video and Text Analysis

The platform automatically identifies and organizes recurring themes across survey video and open-ended questions, interpreting sentiment throughout. The AI also auto-generates impactful highlight reels organized by theme, bringing the most compelling customer feedback moments to life for stakeholders. Learn more about Video and Text Analysis.

SmartDeck™ Reporting and Analysis

This cutting-edge reporting solution combines advanced AI with automated client-branded slide formatting, transforming how researchers create presentation-ready PowerPoint reports. SmartDeck™ frees researchers from time-consuming formatting tasks so they can focus on crafting meaningful narratives and impactful stakeholder presentations. The AI analyzes study objectives and data to generate compelling slide headlines, actionable insights, and executive summaries. Learn more about SmartDeck™ Reporting and Analysis.

Conversations AI-Infused Mobile-First Surveys

This mobile-first, chat-based survey option makes the research experience simpler and more appealing — especially for specific market segments like Gen Z. The format mimics mobile texting, while AI auto-moderation probes for deeper responses, AI-generated personalized questions adapt to each participant, and AI response feedback fosters natural conversational interactions. Learn more about Conversations AI-Infused Surveys.

Availability

MyAI Collaborative Assistant is rolling out to My-Take clients across all service levels. To learn more or to request a demo, contact My-Take today.