Search Results
customer journey
08.26.2022
Use Cases for Online Focus Groups in Insight Communities
Market researchers are increasingly relying on technology to help collect customer feedback. As research grows to be more digitized and now that custo...
My Take
06.30.2021
Customer Journey Mapping in Insight Communities
Customer journey mapping is a great way to become familiar with the customer experience. Understand what your customers want to achieve in different s...
Liza Armstrong
06.30.2021
2021 Market Research Technology Trends
What will the biggest trends in market research be in 2021? Here is a list of trends that are expected to shape the industry going forward.
Liza Armstrong
05.20.2021
Understanding CXM and Insight Communities
What is CXM? In this article we discuss customer experience management and dive into its new emerging role in insight communities.
My Take
04.08.2021
Understanding Market Research Panels and Insight Communities
For many years the terms panel and online insight community have long been confused. Learn descriptions for each and common applications.
My Take
09.09.2020
COVID-19: Qualitative Market Research Tools
Market Research during COVID-19: How to Continue Qualitative Research By: My-Take, Leading-Edge Market Research Online Communities
Kait Hanerfeld
08.31.2020
What are Market Research Online Communities? (MROC 101)
Market research online communities are used to secure actionable insights from VoC feedback and ideas in order to enhance customer experience. (CX)
Kait Hanerfeld
02.20.2020
Uses Cases for Market Research Insight Communities (MROC)
Market research online communities (MROC) have a wide variety of uses. In this post, we walk through 17 different ways you can use your online insight...
Kait Hanerfeld
12.08.2017
What is an Insight Community?
An insight community is generally made up of a targeted group of stakeholders, usually customers, who are recruited into a private online environment...