Search Results

new product and service

09.07.2021

Concept Testing in Insight Communities

Be it a product,service, marketing campaign, etc. it is vital that brands understand how concepts will be received and what can be done to garner the...


Liza Armstrong

04.08.2021

Understanding Market Research Panels and Insight Communities

For many years the terms panel and online insight community have long been confused. Learn descriptions for each and common applications.


My Take