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new product and service
09.07.2021
Concept Testing in Insight Communities
Be it a product,service, marketing campaign, etc. it is vital that brands understand how concepts will be received and what can be done to garner the...
Liza Armstrong
04.08.2021
Understanding Market Research Panels and Insight Communities
For many years the terms panel and online insight community have long been confused. Learn descriptions for each and common applications.