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new product and service
08.21.2024
Insight Communities Explained | A Market Researcher's Guide
Discover the power of customer insight communities for market research. Learn how insight community platforms provide actionable customer insights, en...
My Take
09.07.2021
Concept Testing in Insight Communities
Be it a product,service, marketing campaign, etc. it is vital that brands understand how concepts will be received and what can be done to garner the...
Liza Armstrong
04.08.2021
Understanding Market Research Panels and Insight Communities
For many years the terms panel and online insight community have long been confused. Learn descriptions for each and common applications.
My Take
02.20.2020
Market Research Online Community Use Cases [Guide]
Market research online communities (MROC) have a wide variety of uses. In this post, we walk through 17 different ways you can use your online insight...