Search Results
11.13.2013
My-Take Recruits At Bentley
Two representatives from the MY-TAKE team recently visited Bentley University for the Marketing and Management Career Fair.
My Take
09.13.2013
Changing Your Logo Can Be Scary Business
Brands seeking to enhance their relevance, or just freshen their identity will sometimes contemplate a logo change.
Todd Hoskins
05.16.2013
A Closer Look at Who Influences Our Purchase Decisions
As outlined in a Harvard Business Review article, Amazon has acquired a website called GoodReads.
Todd Hoskins
03.18.2013
Looking Beyond the Average - In Defense of the Outlier
Marketing guru Seth Godin, describes the need to understand which audience 'Ideal, average or outlier' you are using to make marketing decisions and w...
Todd Hoskins
01.11.2013
at&t and me
I had been a long time AT&T mobile customer, but had experienced a fairly high rate of dropped calls when using my mobile phone in my home.
Todd Hoskins
11.15.2012
MY-TAKE Co-Founder Rich Armstrong Speaks with Texas MBAs
My-Take co-founder Rich Armstrong was asked by the University of Texas McCombs School of Business to speak to a group of marketing students from the M...
My Take
11.07.2012
Does Your Loyalty Program Deliver Customer Insight
Many strong brands have loyalty programs and place a great deal of emphasis on getting them right.
Todd Hoskins
10.26.2012
My-Take Founders Speak at Future-M
This week Boston was taken over by the world of marketing with FutureM.
My Take
10.11.2012
Why is the red bull stratos mission so compelling?
Over 1 million people logged into YouTube to see the Red Bull Stratos mission launch on October 9th.
Todd Hoskins
10.03.2012
Apple Gets it Right with an Apology, But How About the Decision to Launch?
Apple's new CEO Tim Cook did an excellent job with his public apology, as described in the Fast Company artcile