Search Results

04.30.2019

The Basics of Concept Testing in an Insight Community

You can find hundreds of statistics that support the fact that most products fail once they enter the marketplace. There are many factors that can inf...

Rebecca Strott

04.18.2019

How to Market to Gen Z: A Quick Guide

Here are four helpful tactics that will allow your company to market to Gen Z!

Rebecca Dubovsky

01.18.2019

What Makes Great Key Insights?

Insights are not observations, they're interpretations of the observations. Here's how to uncover great key insights from your community.

Nicole Gilbody

11.12.2018

What Makes a Great Insight Community Manager?

The community insights manager manages everything from recruiting, designing research activities, moderating, and reporting. Here's what makes a great...

My Take

06.25.2018

4 Tips for the Best Survey Experience

Learn how to structure and execute your survey research so that you can obtain the most insight and actionable information from each survey activity!

Connor Rocco

06.06.2018

3 Things Your Business Can Learn From Neuroscience

What does neuroscience have to do with the way consumers interpret brands? Learn about some of the ways in which the human mind analyzes a brand's pro...

Kait Hanerfeld

05.17.2018

Points, Badges, and Leaderboards: Gamification in Insight Communities

Many companies are using gamification promote engagement. Discover how badges can keep members engaed in market research online communities.

Rebecca Strott

03.19.2018

My-Take Attends the 2018 Quirk's Event

Learn about what capabilities attracted companies to My-Take's insight communities at the 2018 Quirk's Event.

My Take

12.08.2017

What is an Insight Community?

An insight community is generally made up of a targeted group of stakeholders, usually customers, who are recruited into a private online environment...

My Take

12.05.2017

12 Questions to Ask When Looking for the Best Insight Community Company

Check out these 12 questions for companies to ask prospective insight community providers in order to find the provider that best fits their organizat...

My Take

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