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concept testing
08.21.2024
Insight Communities Explained | A Market Researcher's Guide
Discover the power of customer insight communities for market research. Learn how insight community platforms provide actionable customer insights, en...
My Take
05.16.2023
Press Release: My-Take Launches Concept Curator & Database for Insight Communities
My-Take LLC, a greater Boston-based insight community technology and analysis company, has just launched a new analysis & reporting feature to the pla...
My Take
08.26.2022
Use Cases for Online Focus Groups in Insight Communities
Market researchers are increasingly relying on technology to help collect customer feedback. As research grows to be more digitized and now that custo...
My Take
04.29.2022
Product Development in Insight Communities
Whether you are in the early, middle, or late stages of product development, an insight community can help you get valuable data about your customers’...
Liza Armstrong
09.07.2021
Concept Testing in Insight Communities
Be it a product,service, marketing campaign, etc. it is vital that brands understand how concepts will be received and what can be done to garner the...
Liza Armstrong
02.20.2020
Market Research Online Community Use Cases [Guide]
Market research online communities (MROC) have a wide variety of uses. In this post, we walk through 17 different ways you can use your online insight...
Kait Hanerfeld
04.30.2019
The Basics of Concept Testing in an Insight Community
You can find hundreds of statistics that support the fact that most products fail once they enter the marketplace. There are many factors that can inf...
Rebecca Strott
06.25.2018
4 Tips for the Best Survey Experience
Learn how to structure and execute your survey research so that you can obtain the most insight and actionable information from each survey activity!
Connor Rocco
12.08.2017
What is an Insight Community?
An insight community is generally made up of a targeted group of stakeholders, usually customers, who are recruited into a private online environment...