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home use testing
04.29.2022
Discussions - Insight Community Discussion Boards & Forums
Sometimes your team will need the qualitative data found in focus groups but cannot get community members to meet at the same time. If that is the cas...
Liza Armstrong
02.20.2020
Uses Cases for Market Research Insight Communities (MROC)
Market research online communities (MROC) have a wide variety of uses. In this post, we walk through 17 different ways you can use your online insight...
Kait Hanerfeld
12.13.2019
Best Practices When In-Home-Use-Testing
Wondering what an In-Home-Use-Test is? Learn everything you need to know about IHUTs and the best practices for conducting one in this post!
Kait Hanerfeld
10.31.2019
Best Practices When Launching an Insight Community
Launching a market research online community? Here is your go-to guide for success during launch-time.
Heather Hallock
12.08.2017
What is an Insight Community?
An insight community is generally made up of a targeted group of stakeholders, usually customers, who are recruited into a private online environment...
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