On our blog

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5 Years in the GRIT Top 50: My-Take's Market Research Innovation Legacy

The GreenBook GRIT Top 50 Most Innovative Suppliers list, an industry-leading ranking of the most forward-thinking companies in market research, has i...

  • 12.05.2024

  • My Take

Resources

What is on the Horizon for Market Research

Wondering what's next in market research? Read this post to find out what trends to be on the lookout for in coming years.

  • 08.29.2019

  • Kait Hanerfeld

Insight Communities: How Many Organizations Use Them?

Wondering how many organizations utilize market research online insight communities? In this blog post we explain just how prevalent they have become.

  • 08.01.2019

  • Kait Hanerfeld

What Is Coding In Market Research?

Coding open-ended responses is a vital part of analytic procedures in market research. These responses are an exceptional way of gaining consumer insi...

  • 07.09.2019

  • Taylor Stott

Interview with My-Take Founders on New Text Analytics Technology – TextCoderAI

In this Q&A interview, we walk through our founders, Todd Hoskins and Rich Armstrong's, thoughts on My-Take’s latest innovation TextCoderAI.

  • 07.09.2019

  • Kait Hanerfeld

Insight Community: Should I Go with SaaS or Full Service?

Find out which service level best fits your needs when using online insight communities!

  • 05.22.2019

  • Todd Hoskins

The Basics of Concept Testing in an Insight Community

You can find hundreds of statistics that support the fact that most products fail once they enter the marketplace. There are many factors that can inf...

  • 04.30.2019

  • Rebecca Strott

How to Market to Gen Z: A Quick Guide

Here are four helpful tactics that will allow your company to market to Gen Z!

  • 04.18.2019

  • Rebecca Dubovsky

What Makes Great Key Insights?

Insights are not observations, they're interpretations of the observations. Here's how to uncover great key insights from your community.

  • 01.18.2019

  • Nicole Gilbody

What Makes a Great Insight Community Manager?

The community insights manager manages everything from recruiting, designing research activities, moderating, and reporting. Here's what makes a great...

  • 11.12.2018

  • My Take