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5 Years in the GRIT Top 50: My-Take's Market Research Innovation Legacy

The GreenBook GRIT Top 50 Most Innovative Suppliers list, an industry-leading ranking of the most forward-thinking companies in market research, has i...

  • 12.05.2024

  • My Take

Resources

2012 Business Resolutions

A recent NYT's article indicated that by the end of January, 36% of folks that make a New Year's resolution will have already lost their battle.

  • 01.27.2012

  • Rich Armstrong

How to Break the Decision Logjam on Your New Product or Program

I remember once finding myself in a tense conference room with several other managers. We were trying to make the decision on a package for a key new...

  • 01.26.2012

  • Todd Hoskins

Oops We Didn't Realize You Were Our Customer

A recent study by Parks Associates asked 2,000 consumers ages 18+ about their buying habits within the consumer tech space. You may be surprised by t...

  • 01.10.2012

  • Todd Hoskins

In-Home Testing Growing

Increasingly our clients are utilizing the 'Home Activity' or 'Home Use Test' component of our online insight communities.

  • 01.06.2012

  • Todd Hoskins

Justice Usually Prevails in a Community Environment

Brands are sometimes a little nervous watching tough discussions play out in an online community environment, even when it is private.

  • 12.16.2011

  • Todd Hoskins

Listening regularly to the bad and the good

In some large organizations, marketers and executives don't interact with consumers unless a specific complaint or issue happens to rise up through th...

  • 10.24.2011

  • Todd Hoskins

Say it isn't so Friendly's

Having lived in New England for more than a decade, I was certainly sad to learn that Friendly's would be filing for bankruptcy protection.

  • 10.10.2011

  • Todd Hoskins

Is Amazon on Target with the Kindle Fire?

There is no doubt that the Apple iPad has led the way in an increasing tablet market. Several brands have jumped into the fray with limited success....

  • 10.03.2011

  • Todd Hoskins

Beyond the Faster Horse

Will listening to consumers contribute to exceptional new products? Most executives and marketing professionals would answer yes.

  • 09.27.2011

  • Todd Hoskins