Search Results
IHUT
11.10.2021
Missions: A Mobile Ethnography Insight Community Activity Type
As consumers start to spend more and more time on their phones, it is becoming important to understand what drives them in the digital and real world...
Liza Armstrong
12.13.2019
Best Practices When In-Home-Use-Testing
Wondering what an In-Home-Use-Test is? Learn everything you need to know about IHUTs and the best practices for conducting one in this post!
Kait Hanerfeld
10.31.2019
Best Practices When Launching an Insight Community
Launching a market research online community? Here is your go-to guide for success during launch-time.
Heather Hallock
09.27.2019
In-Home-Use-Testing in Insight Communities
An in-home-use-test (IHUT) consists of a company testing its product/services in a consumer’s environment, such as in his or her car, office, or house...
Kait Hanerfeld
08.15.2017
6 Ways MROCs Enhance and Measure Customer Experience
Improving customer experience (CX) is critical for businesses today. Using agile market research, MROCs capture VOC and drastically improve CX.
Connor Rocco
01.06.2012
In-Home Testing Growing
Increasingly our clients are utilizing the 'Home Activity' or 'Home Use Test' component of our online insight communities.