On our blog

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Top Insight Community Platforms [Complete Evaluation Guide]

We'll show you how to evaluate any insight community platform so you can confidently select the best solution that aligns with your research needs, te...

  • 12.18.2025

  • My Take

Resources

Is Social Media Relevant to B2B Companies?

Many of us follow a consumer brand on some form of social media. Maybe we want to learn more about their products or services, or maybe we just want t...

  • 06.21.2016

  • Jess Solomon

Big Data: Is More Always Better?

When it comes to data, is more always better? Well yes, and no. It is important to have the capability to access, analyze, and synthesize large amoun...

  • 08.25.2015

  • Todd Hoskins

Will the flying car go mainstream?

As far back as the 1960s, there has been speculation as to when flying cars might become commonplace on the roads and airways.

  • 04.10.2014

  • Todd Hoskins

Can a 1-Star Customer Review Really Impact Sales?

Having an e-commerce site is a necessity and can contribute to the brand image, provide another channel of revenue, and add convenience for the custom...

  • 12.23.2013

  • Kelsey Regan

My-Take Recruits At Bentley

Two representatives from the MY-TAKE team recently visited Bentley University for the Marketing and Management Career Fair.

  • 11.13.2013

  • My Take

Changing Your Logo Can Be Scary Business

Brands seeking to enhance their relevance, or just freshen their identity will sometimes contemplate a logo change.

  • 09.13.2013

  • Todd Hoskins

A Closer Look at Who Influences Our Purchase Decisions

As outlined in a Harvard Business Review article, Amazon has acquired a website called GoodReads.

  • 05.16.2013

  • Todd Hoskins

Looking Beyond the Average - In Defense of the Outlier

Marketing guru Seth Godin, describes the need to understand which audience 'Ideal, average or outlier' you are using to make marketing decisions and w...

  • 03.18.2013

  • Todd Hoskins

at&t and me

I had been a long time AT&T mobile customer, but had experienced a fairly high rate of dropped calls when using my mobile phone in my home.

  • 01.11.2013

  • Todd Hoskins