On our blog

blog-post-image

5 Years in the GRIT Top 50: My-Take's Market Research Innovation Legacy

The GreenBook GRIT Top 50 Most Innovative Suppliers list, an industry-leading ranking of the most forward-thinking companies in market research, has i...

  • 12.05.2024

  • My Take

Resources

Will the flying car go mainstream?

As far back as the 1960s, there has been speculation as to when flying cars might become commonplace on the roads and airways.

  • 04.10.2014

  • Todd Hoskins

Can a 1-Star Customer Review Really Impact Sales?

Having an e-commerce site is a necessity and can contribute to the brand image, provide another channel of revenue, and add convenience for the custom...

  • 12.23.2013

  • Kelsey Regan

My-Take Recruits At Bentley

Two representatives from the MY-TAKE team recently visited Bentley University for the Marketing and Management Career Fair.

  • 11.13.2013

  • My Take

Changing Your Logo Can Be Scary Business

Brands seeking to enhance their relevance, or just freshen their identity will sometimes contemplate a logo change.

  • 09.13.2013

  • Todd Hoskins

A Closer Look at Who Influences Our Purchase Decisions

As outlined in a Harvard Business Review article, Amazon has acquired a website called GoodReads.

  • 05.16.2013

  • Todd Hoskins

Looking Beyond the Average - In Defense of the Outlier

Marketing guru Seth Godin, describes the need to understand which audience 'Ideal, average or outlier' you are using to make marketing decisions and w...

  • 03.18.2013

  • Todd Hoskins

at&t and me

I had been a long time AT&T mobile customer, but had experienced a fairly high rate of dropped calls when using my mobile phone in my home.

  • 01.11.2013

  • Todd Hoskins

MY-TAKE Co-Founder Rich Armstrong Speaks with Texas MBAs

My-Take co-founder Rich Armstrong was asked by the University of Texas McCombs School of Business to speak to a group of marketing students from the M...

  • 11.15.2012

  • My Take

Does Your Loyalty Program Deliver Customer Insight

Many strong brands have loyalty programs and place a great deal of emphasis on getting them right.

  • 11.07.2012

  • Todd Hoskins