On our blog

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Top 10 Insight Community Platforms & Companies in 2026

A 2026 guide to the top 10 insight community and market research online community (MROC) platforms and companies — organized by provider type, with a...

  • 03.14.2026

  • Kait Hanerfeld

Resources

The Basics of Concept Testing in an Insight Community

You can find hundreds of statistics that support the fact that most products fail once they enter the marketplace. There are many factors that can inf...

  • 04.30.2019

  • Rebecca Strott

How to Market to Gen Z: A Quick Guide

Here are four helpful tactics that will allow your company to market to Gen Z!

  • 04.18.2019

  • Rebecca Dubovsky

What Makes Great Key Insights?

Insights are not observations, they're interpretations of the observations. Here's how to uncover great key insights from your community.

  • 01.18.2019

  • Nicole Gilbody

What Makes a Great Insight Community Manager?

The community insights manager manages everything from recruiting, designing research activities, moderating, and reporting. Here's what makes a great...

  • 11.12.2018

  • My Take

4 Tips for the Best Survey Experience

Learn how to structure and execute your survey research so that you can obtain the most insight and actionable information from each survey activity!

  • 06.25.2018

  • Connor Rocco

3 Things Your Business Can Learn From Neuroscience

What does neuroscience have to do with the way consumers interpret brands? Learn about some of the ways in which the human mind analyzes a brand's pro...

  • 06.06.2018

  • Kait Hanerfeld

Points, Badges, and Leaderboards: Gamification in Insight Communities

Many companies are using gamification promote engagement. Discover how badges can keep members engaed in market research online communities.

  • 05.17.2018

  • Rebecca Strott

My-Take Attends the 2018 Quirk's Event

Learn about what capabilities attracted companies to My-Take's insight communities at the 2018 Quirk's Event.

  • 03.19.2018

  • My Take

What is an Insight Community?

An insight community is generally made up of a targeted group of stakeholders, usually customers, who are recruited into a private online environment...

  • 12.08.2017

  • My Take