An in-home-use-test (IHUT) consists of a company testing its product/services in a consumer’s environment, such as in his or her car, office, or house...
Coding open-ended responses is a vital part of analytic procedures in market research. These responses are an exceptional way of gaining consumer insi...
An insight community is generally made up of a targeted group of stakeholders, usually customers, who are recruited into a private online environment...
Check out these 12 questions for companies to ask prospective insight community providers in order to find the provider that best fits their organizat...
