On our blog

Insights

09.27.2019

In-Home-Use-Testing in Insight Communities

An in-home-use-test (IHUT) consists of a company testing its product/services in a consumer’s environment, such as in his or her car, office, or house...


Kait Hanerfeld

08.01.2019

Insight Communities: How Many Organizations Use Them?

Wondering how many organizations utilize market research online insight communities? In this blog post we explain just how prevalent they have become.


Kait Hanerfeld

07.09.2019

What Is Coding In Market Research?

Coding open-ended responses is a vital part of analytic procedures in market research. These responses are an exceptional way of gaining consumer insi...


Taylor Stott

05.22.2019

Insight Community: Should I Go with SaaS or Full Service?

Find out which service level best fits your needs when using online insight communities!


Todd Hoskins

06.25.2018

4 Tips for the Best Survey Experience

Learn how to structure and execute your survey research so that you can obtain the most insight and actionable information from each survey activity!


Connor Rocco

12.08.2017

What is an Insight Community?

An insight community is generally made up of a targeted group of stakeholders, usually customers, who are recruited into a private online environment...


My Take

12.05.2017

12 Questions to Ask When Looking for the Best Insight Community Company

Check out these 12 questions for companies to ask prospective insight community providers in order to find the provider that best fits their organizat...


My Take

11.14.2017

How Do I Keep Engagement in My Insight Community?

Here are 5 tips to help maintain engagement in your online insight community!


My Take

11.09.2017

Should Insight Communities Be Branded or Unbranded?

In this article we discuss the topic of branding communities. Find out whether or not your online insight community should be branded or not!


My Take

11.06.2017

Traditional Market Research or Insight Community?

Market research is a necessary tool for increasing market share, learn more about what type of market research is right for your company.


My Take