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Insights

10.31.2017

How Many Members (Customers) Should Be in an Insight Community?

Learn the factors that determine the number of customers you need in your online insight community to get actionable data that drives internal decisio...

Todd Hoskins

08.15.2017

6 Ways MROCs Enhance and Measure Customer Experience

Improving customer experience (CX) is critical for businesses today. Using agile market research, MROCs capture VOC and drastically improve CX.

Connor Rocco

08.01.2017

MROC's Secret Weapon: The Moderator

Discussion boards provide up-to-date feedback from respondents. Learn how moderators facilitate agile research in insight communities.

Michelle Monti

07.27.2017

Keeping Pace - How MROCs Deliver Actionable Insights

MROCs (market research online communities) deliver businesses actionable insights at high speeds. Discover how an insight community can help you keep...

Taylor Inman

07.10.2017

3 Great Applications for Mobile Research

Discover a few of the great ways mobile research can complement activities within market research online communities.

Todd Hoskins

06.30.2017

What is Mobile Ethnography and Why Researchers Should Use it

Discover and learn the benefits of mobile ethnography and the techniques brands are using to analyze consumers.

Connor Rocco

06.23.2017

Five Tips for Conducting Mobile Market Research

Start reaching your audience where they are spending their time: their mobile device. Tips for conducting mobile market research.

Jess Solomon

08.17.2016

The Election: All About Branding

Whatever you think about this year's election, there is one thing that is undoubtly true: it's all about branding.

Rebecca Strott

08.03.2016

The Post Turtle

Those of you from urban or even suburban environments may not be familiar with the expression ‘post turtle’.

Todd Hoskins

08.25.2015

Big Data: Is More Always Better?

When it comes to data, is more always better? Well yes, and no. It is important to have the capability to access, analyze, and synthesize large amoun...

Todd Hoskins
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