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Insights

04.29.2022

Product Development in Insight Communities

Whether you are in the early, middle, or late stages of product development, an insight community can help you get valuable data about your customers’...


Liza Armstrong

04.29.2022

Discussions - Insight Community Discussion Boards & Forums

Sometimes your team will need the qualitative data found in focus groups but cannot get community members to meet at the same time. If that is the cas...


Liza Armstrong

11.29.2021

Press Release - My-Take Adds Rybbon Integration to Rewards Catalog

My-Take LLC, a greater Boston-based research & insights technology company, has announced a new integration with Rybbon, a Blackhawk Network business...


My Take

11.29.2021

My-Take Co-Founder Discusses Incentive Management & Rybbon Integration

The following represents a Q&A with My-Take’s Co-Founder, Todd Hoskins. In this interview, we will discuss incentive management in addition to My-Take...


My Take

11.10.2021

Missions: A Mobile Ethnography Insight Community Activity Type

As consumers start to spend more and more time on their phones, it is becoming important to understand what drives them in the digital and real world...


Liza Armstrong

09.29.2021

Topics: A Deep Dive Qualitative Insight Community Activity Type

If you are looking to gain deeper qualitative insights on a particular topic, then this activity is for you. Topics give respondents time-activated se...


Liza Armstrong

09.07.2021

Concept Testing in Insight Communities

Be it a product,service, marketing campaign, etc. it is vital that brands understand how concepts will be received and what can be done to garner the...


Liza Armstrong

06.30.2021

2021 Market Research Technology Trends

What will the biggest trends in market research be in 2021? Here is a list of trends that are expected to shape the industry going forward.


Liza Armstrong

06.30.2021

Customer Journey Mapping in Insight Communities

Customer journey mapping is a great way to become familiar with the customer experience. Understand what your customers want to achieve in different s...


Liza Armstrong

05.20.2021

Understanding CXM and Insight Communities

What is CXM? In this article we discuss customer experience management and dive into its new emerging role in insight communities.


My Take