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Insights
09.13.2013
Changing Your Logo Can Be Scary Business
Brands seeking to enhance their relevance, or just freshen their identity will sometimes contemplate a logo change.
Todd Hoskins
05.16.2013
A Closer Look at Who Influences Our Purchase Decisions
As outlined in a Harvard Business Review article, Amazon has acquired a website called GoodReads.
Todd Hoskins
11.07.2012
Does Your Loyalty Program Deliver Customer Insight
Many strong brands have loyalty programs and place a great deal of emphasis on getting them right.
Todd Hoskins
10.11.2012
Why is the red bull stratos mission so compelling?
Over 1 million people logged into YouTube to see the Red Bull Stratos mission launch on October 9th.
Todd Hoskins
09.13.2012
Have You Been Yelp(ed)
Great article from VentureBeat on how Yelp gouges small business.
Rich Armstrong
07.17.2012
`SIRI`OUS FEATURE OR NOT
In a New York Times blog post Nick Bilton laments that his romance with the iPhone application - Siri has grown sour.
Todd Hoskins
02.27.2012
Getting Onboard with Video, and Getting Video Right
If a picture is worth a thousand words, then what is a video worth? I would have to guess, a lot.
Todd Hoskins
01.26.2012
How to Break the Decision Logjam on Your New Product or Program
I remember once finding myself in a tense conference room with several other managers. We were trying to make the decision on a package for a key new...
Todd Hoskins
01.06.2012
In-Home Testing Growing
Increasingly our clients are utilizing the 'Home Activity' or 'Home Use Test' component of our online insight communities.
Todd Hoskins
10.10.2011
Say it isn't so Friendly's
Having lived in New England for more than a decade, I was certainly sad to learn that Friendly's would be filing for bankruptcy protection.