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Big Data: Is More Always Better?

When it comes to data, is more always better? Well yes, and no. It is important to have the capability to access, analyze, and synthesize large amoun...

08.25.2015
Todd Hoskins

Changing Your Logo Can Be Scary Business

Brands seeking to enhance their relevance, or just freshen their identity will sometimes contemplate a logo change.

09.13.2013
Todd Hoskins

A Closer Look at Who Influences Our Purchase Decisions

As outlined in a Harvard Business Review article, Amazon has acquired a website called GoodReads.

05.16.2013
Todd Hoskins

Does Your Loyalty Program Deliver Customer Insight

Many strong brands have loyalty programs and place a great deal of emphasis on getting them right.

11.07.2012
Todd Hoskins

Why is the red bull stratos mission so compelling?

Over 1 million people logged into YouTube to see the Red Bull Stratos mission launch on October 9th.

10.11.2012
Todd Hoskins

Have You Been Yelp(ed)

Great article from VentureBeat on how Yelp gouges small business.

09.13.2012
Rich Armstrong

`SIRI`OUS FEATURE OR NOT

In a New York Times blog post Nick Bilton laments that his romance with the iPhone application - Siri has grown sour.

07.17.2012
Todd Hoskins

Getting Onboard with Video, and Getting Video Right

If a picture is worth a thousand words, then what is a video worth? I would have to guess, a lot.

02.27.2012
Todd Hoskins

How to Break the Decision Logjam on Your New Product or Program

I remember once finding myself in a tense conference room with several other managers. We were trying to make the decision on a package for a key new...

01.26.2012
Todd Hoskins

In-Home Testing Growing

Increasingly our clients are utilizing the 'Home Activity' or 'Home Use Test' component of our online insight communities.

01.06.2012
Todd Hoskins