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Things To Ponder

04.08.2021

Understanding Market Research Panels and Insight Communities

For many years the terms panel and online insight community have long been confused. Learn descriptions for each and common applications.

My Take

02.20.2020

Uses Cases for Market Research Insight Communities (MROC)

Market research online communities (MROC) have a wide variety of uses. In this post, we walk through 17 different ways you can use your online insight...

Kait Hanerfeld

10.17.2019

What Drives Success in an Insight Community?

Interested in running a market research online insight community? In this article we discuss the best practices for success.

Rebecca Strott

08.29.2019

What is on the Horizon for Market Research

Wondering what's next in market research? Read this post to find out what trends to be on the lookout for in coming years.

Kait Hanerfeld

04.30.2019

The Basics of Concept Testing in an Insight Community

You can find hundreds of statistics that support the fact that most products fail once they enter the marketplace. There are many factors that can inf...

Rebecca Strott

06.06.2018

3 Things Your Business Can Learn From Neuroscience

What does neuroscience have to do with the way consumers interpret brands? Learn about some of the ways in which the human mind analyzes a brand's pro...

Kait Hanerfeld

05.17.2018

Points, Badges, and Leaderboards: Gamification in Insight Communities

Many companies are using gamification promote engagement. Discover how badges can keep members engaed in market research online communities.

Rebecca Strott

07.20.2016

Employee Engagement with LinkedIn: A Win-Win

This year, CNBC published an article warning readers that using social media at work could get them fired.

Jess Solomon

07.06.2016

Internships - Who Really Benefits?

For undergraduate students, internships are a necessary course of action for gaining experience as well as having something to put on your resume.

My Take

06.21.2016

Is Social Media Relevant to B2B Companies?

Many of us follow a consumer brand on some form of social media. Maybe we want to learn more about their products or services, or maybe we just want t...

Jess Solomon
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