On our blog

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Top 10 Insight Community Platforms & Companies in 2026

A 2026 guide to the top 10 insight community and market research online community (MROC) platforms and companies — organized by provider type, with a...

Resources

Looking Beyond the Average - In Defense of the Outlier

Marketing guru Seth Godin, describes the need to understand which audience 'Ideal, average or outlier' you are using to make marketing decisions and w...

at&t and me

I had been a long time AT&T mobile customer, but had experienced a fairly high rate of dropped calls when using my mobile phone in my home.

MY-TAKE Co-Founder Rich Armstrong Speaks with Texas MBAs

My-Take co-founder Rich Armstrong was asked by the University of Texas McCombs School of Business to speak to a group of marketing students from the M...

Does Your Loyalty Program Deliver Customer Insight

Many strong brands have loyalty programs and place a great deal of emphasis on getting them right.

My-Take Founders Speak at Future-M

This week Boston was taken over by the world of marketing with FutureM.

Why is the red bull stratos mission so compelling?

Over 1 million people logged into YouTube to see the Red Bull Stratos mission launch on October 9th.

Apple Gets it Right with an Apology, But How About the Decision to Launch?

Apple's new CEO Tim Cook did an excellent job with his public apology, as described in the Fast Company artcile

Have You Been Yelp(ed)

Great article from VentureBeat on how Yelp gouges small business.

`SIRI`OUS FEATURE OR NOT

In a New York Times blog post Nick Bilton laments that his romance with the iPhone application - Siri has grown sour.