On our blog

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Best Insight Community Platforms: Features, Use Cases & How to Choose

This guide explains what defines the best insight community platforms, the core capabilities that separate leading solutions from basic tools, and how...

  • 12.18.2025

  • My Take

Resources

Girl Scout Cookies

The Girls Scouts are celebrating 100 years of service this year. And guess what, they still run the cookie drive like 100 year ago.

  • 03.01.2012

  • Rich Armstrong

Getting Onboard with Video, and Getting Video Right

If a picture is worth a thousand words, then what is a video worth? I would have to guess, a lot.

  • 02.27.2012

  • Todd Hoskins

2012 Business Resolutions

A recent NYT's article indicated that by the end of January, 36% of folks that make a New Year's resolution will have already lost their battle.

  • 01.27.2012

  • Rich Armstrong

How to Break the Decision Logjam on Your New Product or Program

I remember once finding myself in a tense conference room with several other managers. We were trying to make the decision on a package for a key new...

  • 01.26.2012

  • Todd Hoskins

Oops We Didn't Realize You Were Our Customer

A recent study by Parks Associates asked 2,000 consumers ages 18+ about their buying habits within the consumer tech space. You may be surprised by t...

  • 01.10.2012

  • Todd Hoskins

In-Home Testing Growing

Increasingly our clients are utilizing the 'Home Activity' or 'Home Use Test' component of our online insight communities.

  • 01.06.2012

  • Todd Hoskins

Justice Usually Prevails in a Community Environment

Brands are sometimes a little nervous watching tough discussions play out in an online community environment, even when it is private.

  • 12.16.2011

  • Todd Hoskins

Listening regularly to the bad and the good

In some large organizations, marketers and executives don't interact with consumers unless a specific complaint or issue happens to rise up through th...

  • 10.24.2011

  • Todd Hoskins

Say it isn't so Friendly's

Having lived in New England for more than a decade, I was certainly sad to learn that Friendly's would be filing for bankruptcy protection.

  • 10.10.2011

  • Todd Hoskins