The My-Take team was excited to attend the 2018 Quirk's Event in Brooklyn, NY for the second consecutive year. We met with My-Take co-founder, Todd...

Insight communities continue to garner more and more attention. Based on Greenbook's latest GRIT report, 60% of companies have insight communities,...

Perhaps the most commonly sought-after element of market research, the importance of great key insights cannot be overstated. They are the compelling...

It’s been roughly two decades since the creation of what is now referred to as insight communities. Since then, insight communities have become a...

Insight communities have seen tremendous growth and enjoy a very high penetration rate within the market research world. In fact, a Q3/Q4 Greenbook...

When a company has decided to move forward with an insight community to help them engage more with their customers, a critical role to fill is that of...

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A fundamental strength of an insight community is having a standing group of customers ready to provide feedback and ideas as needed. To ensure the...

Once you’ve determined that an insight community is a valuable piece of your research strategy that will either replace or complement your traditional...

Perhaps one of the most well-known examples of market research is the Nielsen ratings system that started in the 1920s as a way of measuring radio...