How Common Are Insight Communities?

In today’s dynamic business environment, obtaining quality feedback from key stakeholders is ultimately essential to making crucial strategic...

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What Is Coding In Market Research?

Open-ended questions are ubiquitous in qualitative research; they allow respondents to express their thoughts without the confines of scales and answer...

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Interview with My-Take Founders on New Text Analytics Technology – TextCoderAI

In this Q&A interview we discuss My-Take’s latest innovation TextCoderAI, with our founders, Todd Hoskins and Rich Armstrong. TextCoderAI is an...

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Insight Community: Should I Go with SaaS or Full Service?

With a 59% market penetration rate and another 20% of the market considering the method, insight communities are truly a mainstream type of research....

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The Basics of Concept Testing

You can find hundreds of statistics that support the fact that most products fail once they enter the marketplace. There are many factors that can...

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How to Market to Gen Z: A Quick Guide

Generation Z, the generation that grew up with it all -- technologically speaking -- consists of anyone born between the years of 1996 and 2010. Gen...

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What Makes Great Key Insights?

Perhaps the most commonly sought-after element of market research, the importance of great key insights cannot be overstated. They are the compelling...

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What Makes a Great Community Insights Manager?

When a company has decided to move forward with an insight community to help them engage more with their customers, a critical role to fill is that of...

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4 Tips for the Best Survey Experience

Imagine you have started creating a survey to better understand your consumers. You have questions, but you’re unsure of how to get the insights you...

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3 Things Your Business Can Learn From Neuroscience

Today's businesses can learn a lot from neuroscientist and Nobel Prize winner, Eric Kandel. His text, The Age of Insight, analyzes the intersections...

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About

My-Take is a greater Boston based insight and marketing technology company that helps companies make smarter decisions and market more effectively through powerful online communities and panels.

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