How Many Online Communities Should Your Company Run?

Online insight communities are demonstrating clear success as shown by their market penetration. More than half of researchers sampled in GreenBook’s...

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Best Practices For A Successful In-Home-Use-Test (IHUT)

In this post, we will walk you through steps to take to successfully conduct an IHUT study, while utilizing your online community.

What is a...

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Delivering the Best Member Experience in an Online Community

Managing a community can be an extremely rewarding and valuable experience for any organization. Although it can be easy to get caught up in day-to-day...

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How To Ensure a Successful Online Community Launch

Launching an online insight community is an exciting time for any organization! Follow our guide below to ensure your launch is a success. 

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What Drives Success in an Online Community

Optimizing user-experience (UX) and customer-experience (CX) are no longer optionable in 2019, they are musts to stay relevant and at the top-of...

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What is an In-Home-Use-Test?: Home Use Testing 101

An in-home-use-test (IHUT) consists of a company testing its product/services in a consumer’s environment, such as in his or her car, office, or...

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New Platform Feature: Community Layout Design Enhancements

We are thrilled to announce our new customizable layout design feature that is available for use in My-Take communities starting today! In this Q&A...

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What is on the Horizon for Market Research

Market research is advancing at a steady rate and will continue to do so in the coming years. Insights gained through MR efforts spark innovation and...

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How Common Are Online Communities?

In today’s dynamic business environment, obtaining quality feedback from key stakeholders is ultimately essential to making crucial strategic...

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What Is Coding In Market Research?

Open-ended questions are ubiquitous in qualitative research; they allow respondents to express their thoughts without the confines of scales and answer...

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About

My-Take is a greater Boston based insight and marketing technology company that helps companies make smarter decisions and market more effectively through powerful online communities and panels.

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