Interview: My-Take Director of Insights Discusses New Online Focus Group Tool

The following represents a Q & A with My-Take’s Director of Insights, Rebecca Strott. Rebecca oversees several communities and works directly with...

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Online Focus Groups: More and More Focus Groups Are Moving Online

What is an Online Focus Group?

An online focus group is a focus group that has been converted to be digital either through video or text methods....

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Gen Z Consumers Still Prefer Brick & Mortar

Although eCommerce has transformed the purchasing process with conveniences such as speedy delivery, Gen Z shoppers still prefer the brick and mortar...

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Interview: My-Take Co-Founder on Innovation in Their Online Community Platform

The following represents a Q & A with co-founder of My-Take, Todd Hoskins.  In this article, we discuss the insight online community space in terms of...

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Innovation in Market Research: Focus on Market Research Online Communities

There is a tremendous amount of interesting work being done in the market research space.  Two examples include the work being done in AI and...

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17 Uses For Market Research Online Communities (MROC)

Market research online communities (MROC) can be utilized for a wide variety of different research initiatives. Adding them to your strategic plan can...

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PRESS RELEASE: Screen Engine/ASI Partners for Communities Offer

Century City, CA-based TV, film and video research firm Screen Engine/ASI (SE/ASI) has announced a strategic partnership with insight community company...

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How Many Online Communities Should Your Company Run?

Online insight communities are demonstrating clear success as shown by their market penetration. More than half of researchers sampled in GreenBook’s...

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In-Home-Use-Testing Best Practices

In this post, we will walk you through steps to take to successfully conduct an IHUT study, while utilizing your online community. These best practices...

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Delivering the Best Member Experience in an Online Community

Managing a community can be an extremely rewarding and valuable experience for any organization. Although it can be easy to get caught up in day-to-day...

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My-Take is a greater Boston based insight and marketing technology company that helps companies make smarter decisions and market more effectively through powerful online communities and panels.

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