With a 59% market penetration rate and another 20% of the market considering the method, insight communities are truly a mainstream type of research....

You can find hundreds of statistics that support the fact that most products fail once they enter the marketplace. There are many factors that can...

Generation Z, the generation that grew up with it all -- technologically speaking -- consists of anyone born between the years of 1996 and 2010. Gen...

Perhaps the most commonly sought-after element of market research, the importance of great key insights cannot be overstated. They are the compelling...

When a company has decided to move forward with an insight community to help them engage more with their customers, a critical role to fill is that of...

Imagine you have started creating a survey to better understand your consumers. You have questions, but you’re unsure of how to get the insights you...

Today's businesses can learn a lot from neuroscientist and Nobel Prize winner, Eric Kandel. His text, The Age of Insight, analyzes the intersections...